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Cookie Policy

Last Updated: December 15, 2024

1. What Are Cookies

Cookies are small text files that are stored on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently and to provide information to website owners.

GrapherSer Photography uses cookies to enhance your browsing experience, analyze website traffic, and provide personalized content. This Cookie Policy explains what cookies we use and how you can manage them.

2. Types of Cookies We Use

2.1 Necessary Cookies

These cookies are essential for the website to function properly and cannot be switched off. They include:

  • Session cookies: Allow you to navigate through our website
  • Security cookies: Help detect malicious activity and protect user data
  • Cookie consent cookies: Remember your cookie preferences
  • Load balancing cookies: Ensure optimal website performance

2.2 Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously:

  • Google Analytics: Tracks website usage and user behavior
  • Performance cookies: Monitor website speed and functionality
  • Error tracking cookies: Help identify and fix technical issues

2.3 Marketing Cookies

These cookies are used to deliver relevant advertisements and track the effectiveness of our marketing campaigns:

  • Social media cookies: Enable sharing on social platforms
  • Advertising cookies: Deliver targeted advertisements
  • Conversion tracking: Measure campaign effectiveness
  • Remarketing cookies: Show relevant ads on other websites

2.4 Functional Cookies

These cookies enhance website functionality and provide personalized features:

  • Preference cookies: Remember your settings and choices
  • Language cookies: Remember your language preference
  • Form data cookies: Temporarily store form information

3. Specific Cookies Used

3.1 First-Party Cookies

Cookie Name Purpose Duration Type
_gs_session Session management Session Necessary
_gs_csrf Security protection Session Necessary
cookie_consent Stores cookie preferences 1 year Necessary
newsletter_popup Newsletter signup tracking 30 days Functional

3.2 Third-Party Cookies

Service Purpose Duration Type
Google Analytics Website analytics and user behavior tracking 2 years Analytics
Facebook Pixel Social media integration and advertising 90 days Marketing
Google Ads Advertising and conversion tracking 90 days Marketing

4. How We Use Cookies

4.1 Website Functionality

We use cookies to:

  • Remember your preferences and settings
  • Keep you logged in during your visit
  • Ensure website security and prevent fraud
  • Provide consistent user experience across pages

4.2 Analytics and Performance

Cookies help us:

  • Understand how visitors use our website
  • Identify popular content and pages
  • Improve website performance and user experience
  • Monitor and resolve technical issues

4.3 Marketing and Advertising

We use marketing cookies to:

  • Show relevant advertisements on other websites
  • Measure the effectiveness of our marketing campaigns
  • Provide personalized content and offers
  • Enable social media sharing features

5. Managing Your Cookie Preferences

5.1 Cookie Consent Banner

When you first visit our website, you'll see a cookie consent banner allowing you to:

  • Accept all cookies
  • Accept only necessary cookies
  • Customize your cookie preferences
  • Learn more about our cookie practices

5.2 Browser Settings

You can also manage cookies through your browser settings:

  • Chrome: Settings > Privacy and Security > Cookies and other site data
  • Firefox: Options > Privacy & Security > Cookies and Site Data
  • Safari: Preferences > Privacy > Manage Website Data
  • Edge: Settings > Cookies and site permissions

5.3 Opting Out of Third-Party Cookies

You can opt out of specific third-party cookies:

  • Google Analytics: Google Analytics Opt-out Browser Add-on
  • Google Ads: Google Ad Settings
  • Facebook: Facebook Ad Preferences

6. Impact of Disabling Cookies

6.1 Necessary Cookies

Disabling necessary cookies may result in:

  • Reduced website functionality
  • Security vulnerabilities
  • Inability to use certain features
  • Poor user experience

6.2 Analytics and Marketing Cookies

Disabling these cookies will:

  • Prevent us from improving the website based on usage data
  • Result in less relevant advertising
  • Disable social media integration features
  • Prevent personalized content delivery

7. Cookie Retention Periods

Different cookies have different retention periods:

  • Session cookies: Deleted when you close your browser
  • Persistent cookies: Remain until expiration date or manual deletion
  • Analytics cookies: Typically retained for 2 years
  • Marketing cookies: Usually retained for 30-90 days

8. Updates to Cookie Policy

We may update this Cookie Policy periodically to reflect:

  • Changes in cookie usage
  • New technologies and features
  • Legal and regulatory requirements
  • Industry best practices

We will notify you of significant changes by:

  • Updating the "Last Updated" date
  • Posting notices on our website
  • Sending email notifications when appropriate

9. International Data Transfers

Some of our third-party cookie providers may transfer your data internationally. We ensure appropriate safeguards are in place for such transfers in compliance with applicable privacy laws.

10. Children's Privacy

Our website is not directed at children under 13 years of age. We do not knowingly collect personal information from children through cookies. If you believe a child has provided information through our cookies, please contact us immediately.

11. Legal Basis for Cookie Use

Our legal basis for using cookies includes:

  • Consent: For non-essential cookies when you accept our cookie banner
  • Legitimate interests: For analytics and website improvement
  • Contractual necessity: For providing requested services
  • Legal compliance: For meeting regulatory requirements

12. Contact Information

If you have questions about our Cookie Policy or cookie practices, please contact us:

GrapherSer Photography
123 Queen Street West
Toronto, ON M5H 2M9
Canada

Email: [email protected]
Phone: +1 (416) 555-0123

13. Additional Resources

For more information about cookies and online privacy:

  • All About Cookies
  • Your Online Choices
  • Privacy Commissioner of Canada

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